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Why can't we limit our relationship with the EU to trade only?
With around 50% of the UK's exports going to the EU it's clear that trade with the bloc is extremely important to the UK economy. If we are to be part of a huge single market there must be some common rules. For example, consumer protection laws (making sure toys for children are safe), travellers' rights to protect you when you're abroad (refunds for cancelled flights), equal rights for people in the workplace such as paid holiday and maternity rights, cross border crime protection, climate change targets and secure energy supplies.
A CBI report has rejected both the "Norwegian" and "Swiss" options, saying 'it [remaining in the E.U.] is better than any realistic alternative as a means to achieve British growth ambitions'. If the U.K. followed the Norway and Swiss models we would still have to comply with E.U. regulations to get our products accepted into the single market. As the Norwegian Foreign Minister pointed out, although Norway has no say in the rules that are made, it still has to implement them.
 CBI Report, "Our Global Vision, The Business Vision for a Reformed E.U." (2013) p. 162